Metamorphosis
The ideation for Metamorphosis started in 2018 and it took one year for the concept to crystalize.
Metamorphosis represents my journey from being a marketing professional in the corporate world to a professional aerial artist.
As part of my creative process, I started documenting things that inspire me—did a ton of research in existing demo reels for artists, Pinterest (of course), then stitched together these idea fragments into a cohesive story. Once the story was completed, I transitioned over to storyboarding out each scene, looked for a videographer with the same creative process, blocked out specific cues of the song and matched them with certain movements to give them punctuation.
Once I finished shooting, I worked with the videographer from Ampersand Videos (unfortunately the agency is no longer active) to precisely edit each shot to match my vision.
For photography, I use the humankind evolution reference from DEA Picture Library/De Agostini/Getty Images to develop the visual concept you see below. I worked with Amoa Photography to help capture this concept in one still shot. Together, we decided to patch five different shots into one panoramic shot and made it black and white so there is more emphasis on the movement in the shot.
Videography: Ampersand Videos (Inactive)
Photography: www.amoaphotography.com
Creative Direction
Creative Brief
Storyboarding
Storytelling
Brand Strategy
Production
Project Management
