Medallia
Medallia is an in-house project that I co-led, co-produced and co-directed while I was at M Moser Associates (MMA) - a global interior design and architecture firm with headsquarters in Asia (Hong Kong, China) and in the US (San Francisco, CA and New York City, NY).
The project required a multi-day shoot that included videography and photography, and coordination with two different companies, one production company, and one photography studio.
The process started with a pitch to the client and our partner for the project, followed by script development with key stakeholders from each company.
Since Medallia was MMA’s first US-based design-build project, and the company’s first US headquarters, both the firm and the client wanted the story to be inclusive of Medallia’s global employee population. With this criteria in mind, I worked my former Marketing Director the Design Director to develop a brief and script that captured the perspective of all partners involved as well as the diversity of Medallia’s people.
Videography: www.maximumflavormedia.com
Photography: ww.emilyhagopian.com
Creative Direction
Creative Brief
Brand Strategy
Storytelling
Production
Project Management
